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Episodes (183)

Episode · 3 years ago

26: Building a New Brand Architecture at Indiana University w/ Dr. Rob Zinkan

Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.

Episode · 3 years ago

25: How Johns Hopkins University Uses Chatbots to Automate Customer Service w/ Gus Sentementes

Gus Sentementes, Audience Engagement Manager at Johns Hopkins University discusses how to build your very own chatbot to automate customer service, better assist students, and increase your inquiry generation.

Episode · 3 years ago

24: How Eastern Washington University Spins Up New Programs in Record Time w/ Dr Scott Gordon

Dr. Scott Gordon, Provost and Vice President for Academic Affairs at Eastern Washington University, discusses how they partnered with Microsoft to spin up a new business analytics degree program, in less than a year, to meet Microsoft’s demand for graduates with data analytics experience.

Episode · 3 years ago

23: Belmont University’s Student Social Media Street Team w/ Lougan Bishop

Lougan Bishop, Web and Digital Media Manager at Belmont University, discusses how to leverage students to build social media street teams and add authentic voices to your enrollment communications.