Jillian Coppler, Executive Director of Enrollment Marketing atFresno Pacific University, discusses the enrollment growth benefits of prioritizing healthy relationships between faculty and your enrollment marketing office.
Mike Petroff, Senior Associate Director of Content Strategy at Harvard University, discusses how video helps make Harvard as an institution appear more attainable, and Harvard students more accessible.
Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses how to hire, organize and structure your higher ed marketing department to fulfill current and future institutional enrollment goals.
Rick Hardy, AVP of Marketing at Concordia University, Irvine, discusses how his team takes a product marketing approach to academic program development and promotion.
