12: How Middle Tennessee State University Prepares Students for Gainful Employment Prior to Graduation w/ Dr. Colby Jubenville

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Dr. Colby Jubenville, Director of the Center for Student Coaching and Success at Middle Tennessee State University, discusses how their coaching strategy effectively prepares students for gainful employment PRIOR to graduation.

Really quick before we get into theshow today, I wanted to share something fun with you and helicks. We recentlyturned our enroment growth playbook into a video game in Roman growth. Herois a quick ten minute dialogue based game in which you, the hero, work withother campus leaders to put together an in Roman growth strategy for yourinstitution. If you ever shared the inroman growth playbook with acolleague who never read it tell them about in Roman Groth Hero. Instead, itcovers very similar content and ill actually learn a lot, there's also asecret prize inside the game for curious explorers. So when you get towork today, visit he licks Educationcom hero to play, you're, listening to enrolment growth,university from helics education, the best professional development podcastfor higher education leaders looking to grow in Roman at their college oruniversity, whether you're looking for fresh and Romant nowth techniques andstrategies or tools and resources. You've come to the right place. Let'sget into the show, welcome back to anroman growth,university, Imari, Golson, AVP of marketing at healets education and werehere today with Dctor Kolby Juwbenville. Director of the Centr for studentcoaching, an success at Middle Tennessee, State University, DrDubinville, thanks so much for joining us today, theyar thanks for theopportunity to be with you and thanks for the time to spend with youraudience, and hopefully we can share some insights from your perspective, myperspective that will be valuable to them. So thank you. I think we're Gointo have a great conversation today about you and your team of success.Coaches really focus on preparing students for gainful employment priorto graduation, but before we get too deep into that Kobe, can you give thelisteners a little bit better understanding of both Middle Tennesseestate and your rule there yeah so so mtsu is. It continues to grow in bothsides and scope, we're led by a guy named Sydney mcfee,Dr Sydney mcfee, and we both Sidniaa, Dr mcfiani, came to mtssue about thesame time, and you know I think if you really look at its history, it grew upmuch like where I did my phd down at Southern Mississippi as as a teacher'sCollege, and I think in the history books. When we look back at Documectfee,I think he truly woke that university up to its potential and so mtsu is the largest comprehensiveundergraduate institution in the State of Tennessee, and we are right there inMurphysborough, and I tell people you know wherever I go, you can sell, use,Chewang gum and Murphy's Bro and make money, and so we've got this unbelievable economiclandscape, and so I believe that Dr mcfee has really positioned mts forlong term success, not only with his vision of of the kind of facilities that areneeded to grow. The experience for the student, but also a true focus onstudent success, and so the success is not just about pretention andpersistence and graduation, but my focus is on the success of moving offthe campus and moving into to gainful employment prior to graduation n. Soyou know you made that statement just to kick this thing off, but but when Isay that to other people, what I find is sorof sort of funny is they shaketheir head like? Yes, this is a that's a great idea and it's not a new idea tome. That's what we should have been doing from day one, and I think parentsand students bet their time, their money, their energy, their resourcesthat somebody on that campus has the knowledge, the skill, the desire, theconfidence, the likeability, that networks, something that's going togive them a competitive advantage in this marketplace of ideas, and sothat's what drives me every day to wake up and do the kind of meaningfulactivities I do in both one on one, Pier and in Group coaching to drive thesuccess that we want to create for the student awesome awesome yeah. Let'sstart there. Actually, let's talk...

...definitions. How would you define thedifference between the skills required for a student to merely graduatecollege versus the skills required to actually succeed in a career? You know,that's that's such an interesting question and I think, if you go to all these different camps and factionsof people that believe they have the answer. They'll give you all differentanswers about what what are the hard skills and SAUC skills, yeah that drivesuccess and and to me before you can answer that question. It goes back tothis idea of of understanding yourself, and so Eri were taught that if you havemore education, if you have more relationships, if you have moreopportunity than you can be more successful when in reality, it's if youhave more of yourself, you can be more successful, and so I think the greatestskill that you can develop is selfassessment and truly understandingyourself and who you are what you do, and while youmatter to the world and being able to articulate that and then intentionallybuilding a plan in a path based off those ideas and it'so. What does that look likewhen you an your team, sit down for the very first time with a student you'recoaching? What are some of those very first questions you ask them to to getfrom where they are today to what it means to be super prepared for gainfulemployment? Well, so, let's unpack a couple things there. I think that here's a couple conclusions u've comethrough by going to this process. Here's the first students don't wantpersonal development; they want personal change; they don't wantpersonal development. They do they want personal change and you go man cobe.That sounds really good, but you know tell me what that means and heres whatit means. I don't think anybody today can encapsulate and truly define andunderstand in simple terms what it means to personally develop someoneelse, but I think we can define change and the change that I think has tohappen. If you truly want to impact a student, the change that has to happenas you have to change the narrative and the narrative looks something like this.Eric has in nerrative Kobe has in Nerrativ that narrative has beenwritten by Koby or someone has written it for Covin. If you don't know thenarrative, if you don't get inside than there, if you don't help themunderstand, ond make sense the narrative so that they can create a newnarrative based on the experiences they're going to have at this two yearfour year, whatever form level of education they have, and you ou trulycan't create the change that you want to create or they want to create forthemselves. And so I think, that's what really has to happen. We've built avery simple process. It looks like this personal change happens in two verysimple steps: Personal Assessment and Personal Coaching, and so we'vepartnered, with Harrison assessment that we believe to be the greatestassessment provider in the country around Behavioral Assessment and thenwe've also partnered and create with that, along with that and created narrative based coaching templates andsessions, and so we marry the personal assestsment with the Narrative Basecoaching and that drives a personal change, love it and talk about how thatPersonal Assessment and that personal coaching in a great or interact withthis five to arrive model that Youre Center ing your coaches focus on withevery student yeah. So the five to arrive really really comes fromsomebody that I've never met. But I've certainly listened to a lot. And it'sJim Ron and Ron said this. He said the same wind blows on all of us: The windof opportunity, the wind of failure, the wind of success- and he said it's.The difference in arrival is not the blowing of the wid. It's the set of thesale, it's. How do you set a better sale and so to me the way you set abetter sale and what Ron says? Is You correct the errors of your past? Youset new disciplines for your future. Well, the new disciplines for thefuture are, in fact the skills that...

...we're talking about, and so just hererecently, I brought in a group of students in aparticular major whose challenge was to write a compelling letter of interestand complete the interview process in a way that not only got them into theschool they wanted to get into, but also gave them the opportunity tocapture scholarship money, and so, through this process we get to the endof a ninety minute coaching session. So I said who wants to to take on this challenge aftereverything we've talked about today, who wants to tell me what the firstsentence looks like, and this is this is beautiful. This is when you knowit's working and the student goes, Dr, you can go out, take the shot and Soisaid. Okay, tell me: What would you write and she goes? Here's what I'dwrite she said. I could easily tell you about why I chose Themtsu. I could tellyou about my major. I could tell you about how hard I've worked. I couldtell you about my volunteer hours, but instead what I think truly captures,who I am what I do and why I matter to not only this industry or Bot theopportunity at this institution is the struggle that I've been through, and sowhat I would like to do in this letter is sure with you three defining momentsthat capture who I am what I do and why matter and see in that moment, for thefirst time that student creates a new narrative for themselves that walks outof that struggle and that walks into a new narrative based on their lifethemes that was born out of the Harrison assessment that they were ablefor the first time to capture because they took the time to slow down andcomplete that personal assessment and that's a hard skill to communicate inan emotional way, because people make buiing decisions based on emotion, willsor separate her from those other people that apply for theseopportunities. That's awesome! That's awesome. Such a good story. We've beenteasing about this, but talk about your formula for graduation success. TeThree things that unior coaches look to instillin a students to make sureyou're not just coasting by but they're, truly prepared for gainful employment.Well, and I think you got A and I didn't answer your question all the way,and so I want to back up first a D and talk about the five to arrive. The fiveto arrive is based on five key pieces in its personal reflection, personalknowledge, personal assessment, personal coaching and personal change,and I am convinced, Erc now more than ever after having the vision to buildthis. Putting this together, delivering it figure out what works and whatdoesn't work. I believe it's, those key things, reflection, knowledge,assessment, coaching and change. That really are the key pieces to drivingthe success that these students desperately want, and so you know th th.I always go back to that. One study out of the Wall Street Journal where itlooks at and I'm going to get it wrong, but it's thirty hsand and fortysandgraduates, the studies out of Georgi a teck, and it looks at well being aftergraduation and it looks at social, physical, mental, spiritual, financialcareer will being and it tries to isolate. What is the factor? What isthe one thing that led to that well being and that one thing was: Did thestudent have a meaningful relationship with a coach teacher, Mento advisor andso my mom? I was borne to two educators who taught me the way you take on theworld is to become an educator, marry and educator and educate other people.He sends me this this newspaper article and she writes there on a on a yellow,sticky note. She said you've been doing this, your entire career. This is whatyou need to create e Mtsu, a place that creates meaning for students, andthat's really to me what it's about is. Can you create meaningful experiencesthat change the narrative so that they...

...can go and create a bigger future forthemselves? and to me: That's the Formula I mean we, you know in thearticle and that we talked about values and persevearance and I think all thosethings are important. But if you really get down to how change happens withinpeople, change does not happen and think feel Du change happens in do feelthink, and so the dew is based off the one conclusion that they have in eachcoaching session. What is the most important conclusion that you've cometo you know when I asked that question, I turned that they look at me like I'msupposed to give them the answer and I'm not going to give them the answer.I'm. What is that? What you think the most important conclusion is, and soonce they give you that conclusion then I'll say then what are three thingsthat you're committed to doing and see that's incrimental change, and if youcan teach people how to build incrimental change in their own life,then that's when we really start to see the success that we want to see. That'show you created your success, that's how I created my success three yearsago. I could have never gotten on this podcast D and done what I've done, butit's because I incrementally got a little bit better. Every day, love itlove it Kobe. We've talked about the phrase gain full employment, a lottoday and the let's get back to definitions. persecond. Can youelaborate on that distinction? you see between Ye, gainful employment and justmere employment. Yeah employment to me is trading time for money. I try tokeep things simple, employments striking time for money gain fomemployment is where you get some kind of psychopological benefit some meaningpurpose and contribution through the work that you do, and so that's whyagain we go back and use that personal assessment. If you look at the keypieces that we use with Harrsan an assessment, the reports that we pull,they look something like this. The very first report is that traits anddefinitions report that pulls your life themes. If I can understand Eric's lifethemes and I can understand how to help Eric create new story based on thoselife themes. The second report that we pull is your greatest strengths. Ireally don't believe in spending time in developing people's weaknesses. Iwill only spend time in helping people use those strengths to create the newnarrative that they want to create. The Third Report is summerind key words andthat's focused on building your personal bram. The fourth report is onemotional intelligence, and it looks at you better understanding, youremotional telligence, because we know that emotional intelligence is thenumber one predictor performance in the wordplace. The fifth is careerdevelopment and en the six his career options based on enjoyment theory, andso we take those six key reports build six foundational coaching sessionsbuild thirty day windows in between each one of those at the longest willgo faster if they want to, depending on how fast they want to go, and then weuse that model of do feel thank to drive change, wel Kobe, the model, thecenter, the resources you have at Middle Tennessee state are incrediblyimpressive and I'm sure making many listeners more than just a bit jealous.How did you get the level of buying from your university o make somethinglike this happen? How do you continue to prove the results and from theuniversity's perspective, is ther primary goal of the center and yourwill to improve retention and completion rates, or is it to betterprepare students to be more successful and therefore become more effectivebrand ambassadors and referrals out in the workplace? Well, there's a lot ofquestions wrapped up in there, and so let's go to the foundational pieces.Innovation means you go first, I think we're to cross roads in highereducation. I think that if we don't bring tremendous value to thesestudents that they're going to look to go other places to find away into thesystem, the system is built on the fact that we believe you know here's thinghere: here's what we teach people. They...

...say this hey colbe at eight years old,Hey told me, you can be anything you want to be, and at eighteen they go heykobe. We don't care what Yeu do just ge out of House and tell me that's not true, then it socobe Readh from the script that everybody else wrote for him and said.Oh, I know what I'll do I'll go to college I'll, get a job and everythingwill be successful. Everything will be okay, you know, that's not the case,especially in the noisy, blurry distracted world that we live in, andso I truly believe innovation means you go first and so the question thatbecomes you go first towards what to me. It you go forst towards helpingstudents builds an intentional narrative to become gainfully employed,and so it first started. Higher Education will never change on its own.I can say that publicly I can say that properly it won't. It takes outsideforces to make a change. That's big rock number one big rock number two isour business starts in a bureaucracy, but it doesn't have to end there and itdoesn't in their most of the Times that the third is that these kids make amassive bet. They bet their time, their money, their energy, their resourcesthat somebody on that campus can help them, and- and I take that obligationvery seriously- that I am there because I've done this informan my entire life,but I'm there to help kids walk out of that walk out of that narrative,because here's what I believe, those kids just like you and I in their ies, they lay thei, they laitheir head on their pillow at night and the number one thing they worry aboutmore than anything else is: How can I create a bigger future and I've spentmy entire career doing that, and so you asked me a very specific question abouthow this gets started and how does the University Continu see value in it?Well, it got started because one of my clients that I helped at the crossroadsof his life said something to me. Thoug ll, never forget. He said if you canhelp me get this thing his company back to where it needs to be. We can allprosper together and I never forgot that, and that was about eight to tenyears ago, and my passion has always been what I've always been. Naturallycurious about is how does one person get to point a and the other person getto point B if all things are equal or maybe even not? How does that? What arethe forces at work that make that happen, and then how can we build anintentional system where everybody can get a shot at being intentional aboutbuilding the future? They want to create for themselves, and so I went tohim and I said: Hey. His name is John Floyd Te owns old, south properties ofthey're, the largest independent home Buildi in the state of Tennessee, and Isaid you remember when you said this them and he said yeah, and I said Iwant it. This is what I want to do with Mtsu and he said well. What is that?What is that going to take- and I said well I'll start that conversation a ata million dollars and he said we'll write it up to me and we'll see what wecan do. Well, I put it together about three days and I send it over to himand he said I'll. Do it and you know you get a million dollar,seven figure private gift, and that gets the attention of the Presdent P and I'll say this. I know I don't haveall the answers. I know I don't, but here's what I do know every studentthat comes through there walks away with a total different perspectiveabout how they can create a bigger future, and so I'm happy to let theacademics I'm happy to let the teachers I'm happy to let anyone do whateverthey want to do. But what I want to do is coach and teach those kids to becomethe people theyare supposed to be coming orr to live a life they'resupposed to live, and I think we built a system to the five to arrive. Thatcan do that and I'm going to spend the next twenty years of my life, doingthat it's awesome and is the university still in the excited stage about thepossibility or have you been able to prove the efficacy of your model so far?Well, you know anything anything I think in life and that's meaningfulrequires relationships, and so I think,...

...every day we have a new opportunity tobuild relationships with those kids that walk to the door. I don't mindsharing with you that it was fall break, and today I had a student come in on aMonday, a fall break and look tha. This truly captures. I think the essence ofwhat we're doing so. This student was one of the the students that came overfor the coaching on the hardskill sed of how do I write a letter of a tent?That's emotionally compelling. How do I develop a interview? Skill set thatwhen they get done, not only do they offer me the opportunity, but they giveme the scholarship, and so we get to the end and she goes have you ever readthe book. Love. Does this this happened to me this morning and I said no, andso I have a little, have a wall that's painted totally in whiteboard paint,and so all right love does, and I said now who wrote that and she and she saidGun Am Golf, go ff and she said you need to read that because you remind meso much of him and I don't know what that means. But if there's and she said so well tell me what is ittell me at the books about she goes well, I mean you know, there's a lot ofthings that the books about, but at the end he has his phone number and if youwant to call him, you can call him that day he puts in there and he answers thephone and she goes he's a lot like you. He actually says that he'll help youand then he gives you a way to help you to be able to do what you want to do. Ithought you know it just that right there in capsulates to me what I thinkis a challenging gap between approaching graduation, graduation andGamefol Employment, and I'm you know it's those kind of moments that you sayto yourself. What we're doing is working and we just need to keepworking the system or find the system and ge a little bit better. Every day.It's awesome I can back the the recommendation. Fo for love does and-and I think you a yeah yeah- and I think I think you and Bob Gofer arevery similar in that you believe people are magic and you believe the world ismagic and you are just an optimist who believes that students can go on to doamazing things and they just need to believe it themself. So I think I thinkyes, I think you will enjoy that book and you will see a lot of yourself inthat. Well and I do and here's why I look no further than myself I mean Iwas. I was born with something called remnants with a Pupila remembrane. Iwas born with spider webs over my eyes. The doctors painted this bleak picture,the future to my parents, if it wasn't for my parents, persistence in my ownsuccess, an all those great coaches and teachers at Saint Pauls, ind mobile. Iwould never be able to sit in front of you and be able to do what I do. YouKnow Barney Brown, who is my favorite author today. She really has opened myeyes to to what I think we're here to do, and she said you know the goal isnot to create independent adults. The goal is to create adults that candepend on each other and I believe Eric that these kids are dependint onsomebody that can show him the way and- and I'm convinced we've got it. I thinkthat you visionary leaders like CIDY mcfi, he gets excited about studentsuccess. I think that he understands what matters most to these students andand- and so I think, we're just getting started on writing the story of thenext chapter. Ofpir education. I just finished BRENAE's most recent book,braving the Wilderness this weekend and can't recommend it high highly enoughbefore this podgast turns into a book club recommendation, which would alsobe awesome cove anything else you want to leave our listeners with today whoare looking to improve the success, coaching models of their owninstitutions. Well, I think success is simply defined by therow. Is AdvancingCompli in the direction of your own dream to endeavor to live a life, anonly you can imagine, and so, if you're coaching other people, I think the veryfirst thing is to understand what their...

...dream is and how to help them have theconfidence to achieve it. You know I was talking to my good friend ChristanTaylor, out of California, and she handles a lot of the narrative base,coaching stuff. That was she does, and she said you know Kobe you're, just anatural at this and and they're not interested in you being polite withthem. They're interested in you telling them the truth, because you know- and Iwas I was sharing with her about the last coaching session that I had and Isaid you do you really believe that is the truth, because you Kdo you'retelling yourself a lie and it's I don't know when you're going to figure thisout, but it's Goinna happen and she just you know she said. I love thatyou're willing to not just simply be polite and pet him on the back and andI'm not. I think these kids are starvd for the truth, and I think that if youcan, you know Jim Hencel, who wrote a book called Branger B, the quest forpurpose. He said Kobe, you got a serveit up in a way that people can getit, and that's that's a powerful lesson that if you're going to coach you gotto serve it up in a way that people can get it and I think that's what we'redoing at MNTS and I'm excited about it. Kobe, thanks for all that, you and yourteam are doing. I for those students and thanks on much fo're joining ustoday, what's the best place for listeners to connect with you if theyhave any followup questions. Well, it's at Dr Jbenville, Dr j Uben VI lnlcom atDr Juban Bill. I mean a DOTTORDR Juven bill was my is my twitter and so you know hit me up there and certainlyI'm going to call Im link Dan it at bock an Humen Bill as well awesomethanks again so much for doining us to Dakopia and all you're doing for yourstudents hat at Middle Tennesc state, hey er, thanks for what you do and keepthat podcast going. I it's a great resource and appreciate the Orportun tobe with you. You've been listening to Enromin GrowthUniversity from helics education to ensure that you never miss an episodesubscribe to the show in Itunes or your favorite podcast player. Thank you somuch for listening until next time.

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