23: Belmont University’s Student Social Media Street Team w/ Lougan Bishop

ABOUT THIS EPISODE

Lougan Bishop, Web and Digital Media Manager at Belmont University, discusses how to leverage students to build social media street teams and add authentic voices to your enrollment communications.

When other students see the talent thatis on the bull of our team, that attracts the kinds of students that wewant, the really creative really motivated, really energized students, you're listening to enrolment growth,university from helics education, the best professional development podcastfor higher education leaders looking to grow in Roman at their college oruniversity, whether you're looking for fresh and romant growth techniques andstrategies or tools and resources. You've come to the right place. Let'sget into the show, welcome back to Anroman GrowthUniversity, I'm Eri, Colson AVP of marketing at helics education and werehere today with Logan Bishop Web and digital media manager at Belmont,university and Co host of the higred social podcast Logan. Welcome to theshow thangs, it's great being here, we're going to have a greatconversation today about how to leverage students to build up SocialMedia Street teams at your institution.

But before we get too deep into thatLogan, can you go the listeners a little bit better understanding of bothBelmot University and your role there? So bumma university is located inNashville tonnessee. We are a midsized Christian University of abouteightthousand eighty students, thog. That seems like it really is eightthousand and eighty, so that's anyway, we didn't make it up. Belmont is, as Isaid, a Christian institution. He kind of mix, liberal arts and professionaleducation, so we're kind of a hybrid as far as schools go we're a teachinguniversity. So not a lot of research happens at Beaumont. Beyond whatstudents do we do a lot of student research and things like that, but it'sa great institution whe're in a great city and what I do Abaumont, I'm theWeb and digital media manager, as you mentioned, so I lead our social mediaand web teams and kind of work with digital strategy, also in charge ovideo at Balmont, so to a little bit of...

...everything. Logand. I'm really excitedabout this conversation today. When people hear the phrase street team,they might instantly go to gorilla grassroots marketing musicians, askingtheir fans to promote their concerts. What does it mean to be a part of yourboulevard team, very nice illiteration by the way at Belma University, so theBullofour team is a little bit of everything they help us do many things at Belmont, especiallyaround our social media and video. The boulevard team is a street team, sothey do help us with Guorilla marketing to some extent, but for the most partthey help us generate content for our social media accounts. Now, as Imentioned, I'm the web in juillevieu manager. I do a whole lot of stuff andit's over the years gotten harder and harder for me to really help plan andimplement social media campaigns. So the Bullofvaur team really helpsimplement the kinds of crazy, wacky ideas that I have, and they also havetheir own kind of ideas and such that...

...we implement. It really adds a studentvoice to the things we do. So these are communication specific andcommunication. Heavy roles ther require students with hustle students withsocial media and video skills, students who authentically enjoy being atBelmont and sharing their Belmont experience. How do you find thesestudents? So we have a multiter process of finding students now number one. Wehave facebook groups, the students are coming in, the Boulevar team actuallyhelps monitor and moderate those. So we have an extra touch point right there,where students that are coming to Belmont find out about the bullovorteam because they are interacting with those students in the facebook grups.Second, we also have our admitted student kind of yield event that wehave in the spring semester, which isactually coming up this in the next couple of months called Bibamada andour students actually run a footoboot there and that's giving an Inpersontouchpoint with the students that are...

...coming to Belmon and then during ourstudent activities, fair. We have a kind of booth there with the otherstudent organizations to help recruit students and then, finally, with everypost that students make or students generate content that they generate, wegive them credit in the in the post that they do so if they do a greatvideo or they take a great voto gallery of photos that we post on facebook. Wegive them credit for that, and we find that the students see the level oftalent that we have on the bull of our team, and that makes them want to be apart of it. So we're not just recruiting students that are coming toBelmont or ar just came to Balmat we're also recruiting those current studentsas well. I love it. I love it. Logan many institutions have formal paidduent internship programs, some institutions find alternative ways tokeep students excited and motivated, like you mention. How does it workexplicitly with Your Street team? Well...

...with the Bollofour team, I found thatthem being able to do work. That's beyond things that are in their majorand get experience tends to be motivatied enough, and not just that,but I also do a lot of mentoring with our students. It originally did notstart out me thinking that I would become a mentor, but, as I foundhelping them with internships, helping them with getting letters of reference,all of these kinds of things has been really helpful. But what I've reallydone? Is I've really tried to find students that are incredibly motivatedthat want to do the work now? I do have students that are on the Bul of ourteam, that are student workers, but their scope goes well beyond what thebull of our team does. They help us more with marketing and web and andstuff like that, so they get some experience that way and those are paid,but the Bullofour team itself is volunteer. So I found- and it's beenvery interesting- I have very good...

...retention. I think most of theBullofour team has usually stays on till they graduate,which is interesting, and I kind of built the model after our brewrecruiters, which are you know, our student recruiter volunteers that helpout during previou days and and give tours and all that kind of fun stuff. Ilove it. I think it's it's impressive, be I think it's really exciting forfolks who love the idea of having a street team, but they't know how tofind the budget for it. So helping us understand that you can find folks thatare just motivated about the work itself is super exciting. I really lovethe structure that Youe developed for your students. Treet team talk aboutthe four pods that you've assembled and how that organizational structure works.So the bull of our team, the first few years did not have a structure, and Ifound that to be very problematic. It was very disorganized, so we reallythought about the things that our students do and the campaigns that thestudents have come up with. So that's kind of how we structured our pods sonumber one. We have music pod music pod...

...runs our music Monday campaign, whichwe have every Monday we promote student music. Now at the beginning of eachsemester falls spring and summer we generate a playlist where studentsactually submit their music, and then we add it to this big long, playlist ofabout Fiftyr, sixty songs and from that playlist we choose the best of the best,so the best music, and then we also create playlist to that. We also shareat during special times of the year, like finals or such, like. You know,music, to study by those kinds of things. The next pot that we have isthe video pot ind. It actually is exactly what it sounds like thosestudents make video and we call them hype videos and they make them forspecial events like moving day or the first basketball game, or things likethat. So the next. The next group is story. Pod story, pod handles ourtakeover Thursdays and our instagram accounts so generate the photos andthey help find students around campus that can take over our our instagramaccount on Thursdays, which we do quite...

...well. I think- and finally, we haveplanning pod and planning pot is what takes the ideas from the other threepots and put them together into a coherent weekly social media plan, andthey work with the students across the the Bullovar team to really come upwith the events that we're going to cover and the different songs thatwe're going to do a music Monday and the students that we're going to do ontakeover Thursday, and they just really help our team, which is the universitymarketing. An public relations team really put it all together, along withuniversity new stories and all that kind of stuff to have our social mediaplan. For the week. I really really like that structure and are ourstudents exclusive to one single pod. They are not so bulloor team memberscan be in up to two pods and each pod has a leader that works with the otherstudents on the pod to really generate...

...what we're going to do. Love it Logan,where R you getting the most value out of this street team today, where it'snot just nice to have projects, but where they're doing mission, criticalhigh value communications work for you. Well, the really Havi stuff comes fromtwo big things, and that is helping give a voice to Belmont social media. Imean that's what they really do. They really give us that authentic voice-and I hate buzzwords like that, but they really do. They really give usthings that students are interested in and they keep me under control, whichis which is interesting because you know, I think about. Oh, let's makethis particular kind of joke and they're like I don't get it, and itkeeps me from really emparrassing myself in the university I'm in thatsense, but they also help, especially when it comes to admissions they helpin those facebook groups. They really help cheap students interested inBelmont. They help form that community, that's so important, so critical,especially when it comes to yielding...

...those students, because as soon as inthe facebook groups are admitted students and we want them to pay theirRoman deposit and they, the Bullovar team, really shows them what it'sreally like to be a student in Belmon and I think, that's incrediblyimportant. Looking one of the tough aspects about working with studenttalent is that they inevitably graduate. How do you make sure that you retainthe knowledge that's being built by your current team moving forward? Andhow do you create that conveyor belt of talent to continually attract and trainnew students? Well, I like to say the conveyoraboutof talent is something that the students kind of generate, as Imentioned before, you know, when other students see the talent that is on thebull of our team, that attracts the kinds of students that we want. Thereally creative, really motivated, really energized students and theleadership structure that we set up in the pods is really meant to to helpbring out those those talents once thos...

Tu that raw talent of the new studentsthat joind the group and then foster it so that they can become the nextleaders of the team and- and it just keeps feeding on itself time and timeagain, and that that knowledge atention is of course kept with me. But when youhave students that stay on the team, for you know two three years even fouryears at a time, you're able to keep those students and you can put theminto leadership positions and then they can. They can help mentor. Thosestudents that are coming up and- and it really is a convayor about it- reallyself perpetuates, which is actually a surprise to me. I did not expect thatto happen, but I think every year the team just feels like it gets better andbetter and better and that's a little bit because you know, because we havethe pod structured as they are they're really based off of specific Campaignithings that we're doing. That doesn't mean that we can't create new pods fordifferent things that we're doing later or, and we can dissolve pods- that nolonger work and we have. We have done that and we have exper experimented,tried new things and- and I think...

...that's what continues to drive usforward and what actually keeps students interested Logan is such agood model that you've set there at Belmont. Any final advice for listenerswho love the idea of having a street team and and Ar' sure what to do totake that next step at their institution. So as far as advice that Ihave never be afraid to experiment, the Boulevar team itself was an experimentand we started out with one single event. I wanted to show my leadership.That was above me that we could use students to create somethingawesome and so for an event that we had. You know four or five years ago weemployed two students to help us. You know, come up with ideas and get theirinput to do things, and from that I was able to create the Boulevar team, andyou know when you start out with your team, try to find the most reallyengaged student leaders around campus,...

...now they're going to be busy and it'sgoing to be hard to keep them engaged, especially considering theyl willprobably graduate soon because they're going to be a classman. But if you getthose high talent, high quality high motivated students, you can get thatconveyour about, as we mentioned previously started, and you can startgetting those younger students as they're coming into the university orunderclassmen students. You know freshman, sophomores and and they willstay on the team. If you keep them engaged- and you know you can reallystart this- this talent thing going Logan, you are the best. What is a goodplace for listeners to connect with you if they have any followed questions? Sofolks can reach me on twitter? My name is Logan with a you, so it's Loou Gan,that's my twitter! That's my facebook! That's my linked in it's great having aweird name, or they can email me at Logan at Gmailcom, because I got myfirst name at gmailcom and that's...

...pretty awesome. Well done. Awesomethanks against so much for joining us today, Logan and sharing such greatstuff. No problem. Thanks for having me attracting today's new post,traditional learners means adopting new enrolmant strategies. Keelicseducations data driven enterprise, wide approach to enrollment growth isuniquely helping colleges, ind universities thrive in this neweducation, landscape and Helex has just published the second edition of theirenrollment growth playbook, with fifty percent brand new content on howinstitutions can solve today's most pressing enromant growth challengesdownload it today for free at Helocks, Educationcom playbook you've been listening to enromentgrowth university from helicks education to ensure that you never missan episode subscribe to the show in Itunes or your favorite podcast player.Thank you. So much for listening until next time.

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