Matt Hames, Communications Strategist at Colgate University, discusses how to centralize your social media governance and utilize Facebook’s hyper-targeting capabilities for your enrollment growth initiatives.

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Lesley Nichols, Executive Director of Professional Studies at Emerson College, discusses the integration and shared resource benefits of bringing adult and continuing education departments off their own island and into the fold.

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Dr. Ed Cabellon, Assistant to the VP of Student Affairs and Enrollment Management at Bridgewater State University discusses how to leverage technology to build capacity and more effectively engage with and retain current students.

Erik Runyon, Technical Director at the University of Notre Dame discusses tools and strategies to minimize web page weight and load times in order to maximize prospective student behavior.