33: City-Student Partnerships at Dominican University of California w/ Vickie Alleman

ABOUT THIS EPISODE

Our guest this week on the Enrollment Growth University was Vickie Alleman, Vice President of Enrollment Management at Dominican University of California. Vickie shared her experience with unique municipality partnerships.

You're listening to enrollment growth,university from helicks education, the best professional development podcastfor higher education leaders looking to grow in Romant at their college oruniversity, whether you're looking for fresh endromant growth techniques andstrategies or tools and resources, you've come to the right place. Let'sget into the show, welcome back to an Roman GrowthUniversity, a proud member of the connect Edu podcast network, Imari,Golson AVP of marketing at helicks education and we're here today withBicky Almon, vice president for Inroman management at Dominican University ofCalifornia. Vickyou. Welcome to the show. Thank you eric. I'm reallyexcited to talk with you today about student city, partnerships and theenroment benefits and other benefits of creating those. But before we dig toodeep into that Baky, can you get the listeners a little bit betterunderstanding of both Dominican and your rule? There? Absolutely, theMinican University of California is...

...located in Morin County, so we're justnorth of San Francisco Marin is a beautiful area to live in and manystudents when they come to our campus tsay. This is like being in a nationalpark. They really love it here. It's very comfortable there's a lot ofoutdoors. We have about eighteen hundred students about fourteen hundredof those are undergraduate, the rest are graduate, and we have about thirtyundergraduate majors and recently have started new programs like physicianassistant and MFA and creative writing, so we're growing. The university itself has a Dominicanexperience and that's something that we've been developing over the lastcouple of years and we were actually just featured in the chronicle ofhigher education, because our president is one of the people in the countryspearheading this approach to higher education, and so we're very proud ofthat. It's awesome so much good stuff coming out of your institution,including this idea of o working more...

...deeply and entrenched with municipalpartnerships. Can you get this a high level overview of this reimaginingcitizenship program? You've developed with the local city of Nevado? Yes,well, Nevado is a town about ten miles north of Sanrafell, where we're locatedand the mayor there Josh Friday was a first gen student himself and heapproached us back in October and wanted to talk about a potentialpartnership. He was intrigued with our Dominican experience and, in particular,how we integrate students into the local community. We also see so manystudents going away to college, but in the last couple of years the trend hasbeen to maybe stay at home or stay closer to home, and so we thought thiswould just help us in so many ways and help the city and of course help ourstudents. We have a piece of the Dominican experience, that is aboutcommunity engagement and internships, and so, as we started talking to themayor, we then talked to the city...

...manager. We had several meetings withthe academic staff here, the enrollment staff and the city of Nevado andstarted developing this idea of some kind of a partnership. We didn't knowwhat to call it in the beginning, and then we thought you know, look at theenvironment and what's going on in our country, isn't it about what'shappening with citizen ship and what that means and how it's changing, andso, as we started developing it. This is what we came up with, which is apartnership where the University has scholarships available up to a hundredthousand dollars for a student who qualifies with at least a three point:Ogpa and the city kicks in tensand dollarsover two summers for internships, and then the students receive credit forthat when they're a Dominican student, because the internships can actuallystart before they enroll their first semester. So it's the summer before yourefreshmen and the summer after your...

...afreshman Vicky, is such a creativeidea. So the city of Nevado has to Genin the game through this tenthousand dollar internships type in their offeringer students. You alsohave a lot of skin in the game with this up to hundred thousand dollar andscholarships that you mentioned for e student Paticipant. Is this more of amissional initiative that aligns well with your Dominican experience, or areyou legitimately excited about the potential enroman lift that can comefrom partnerships like this? Well, I think it's both. You know, I think it'sboth. I think we always want a deeper experience for our students and, as Isaid earlier, the Dominican experience has been evolving over the last two orthree years and were about three quarters of the way with implementation,and the goal is that one hundred percent of students have the DominicanExperience, which includes coaching community engagement, self, directedwork, which is a signature project and then proof of experience, which is adigital portfolio that students have so...

...that when they're out in the job market,now they have something tangible to show. Do we want an enrollment list?Absolutely what we find is now in higher education, we're all competingfor students, and so we want to bring value to the students and we want thevalue of our education to be as robust as possible. So I think it's a littleaboth. It's awesome Viyo. Why is it sto important for institutions to worktoward developing healthy partnerships with local cities for theiromanopportunities, like you mentioned, but also job placement opportunities forgraduate students, civic engagement in more well? You know, I think it'snumber one. It's good public service right, it's good for us to have closent relationships with our communities because we are an employer in thecommunity. We are a producer of undergraduates and graduates and whatwe see is the majority of our students stay in the northern California area.So I see it very much is our contribution to being a good employerand being a higher education...

...institution, and it's a lot about ourcontribution to the community, and you know, then, from their perspective, itgives them more to offer their employees, for example, at the city ofNevado, their city, council, members and employees are so excited abouthaving this kind of a program where they know they're going to have acertain number of students coming in the summer and right now, they'reworking on all the different kinds of internships. They could have availableawesome, but you just launched this remantioning citizenship program thisspring. What has the interest been from students so far? Well the interestright now we have about fifteen students who are interested and we'repretty happy about that, because we only announced this in February. So inthe enrollment world, that's a short timeline and students can on roll right,so their seniors right now many of them have already made their decisions. Manyof them are making their decisions by May one. So the deadline is upon us inMarch for students to apply. There is a...

...separate application for reimaginingcitizenship, which is the name of the program, so they have to apply toDominican and they apply to the program, and so it's all happening right nowwe're on a short timeline. We had an event last week where we had parentsand students and city council members attend. We actually went about an hourover the hour designated time, because people had so many questions aboutagain how dod the scholarships work. How do I qualify? What are theinternships you know? I'm a nursing student. Will I be able to work in ahealthcare setting those kinds of questions so again we're all prettyexcited about it and we're developing it as we go. It's awesome great earlyindicators, but he has this initiative made. You or your fellow colleaguesexcited about trying to develop partnerships with other local citiesnear Dominican. It is, and we've been talking about that and how we could bevery strategic with other cities, for example, were located in the city ofSanrafell, and there are eleven cities...

...in Marin County, so we could just startright there and that Coul keep us busy for the next couple of years, but the other thing that was kind ofexciting is when I was talking to someone at the one of the local schooldistricts. She said you know we employ students and have interns here in thecounty education department. Would you be interested in maybe talking to us,so I think there's potential beyond cities for other organizations that aregovernmental who want this same kind of program. It's so awesome Tigy, any nextstep advice for institutions who are listening to this and looking to takethat next step and start making better in rowds and partnerships with theirlocal cities. Absolutely I mean, I think the first step is you need to have something to offerthem. So for us, the Dominican experience is that robust, offering anexperience that we have for the student and then you have to have some skin inthe game, so we are offering a little...

...bit higher scholarship to students whoenroll in this program and then the second piece is to start networking. Ifyou haven't already with your local elected officials or your educationdepartments and start talking to them about how can we work more closelytogether so that this can benefit? All of us benefit the students andultimately, it benefits the community. So good thakyou thanks so much forsharing your thoughts today. What's the best place for listeners to connectwith you if they have any follow of questions? Well, there's a couple ofways I mean I think linkedin is usually the best place for people to connectwith me, but also my email address is Vicky and its Vick ie dot alleman atDeminican, Diedu awesome thanks again so much for joining us today, Vickywell. Thank you eric. I really appreciate it attracting today's newpost, traditional learners means adopting new enrolmant strategies.Keelics educations data driven...

...enterprise, wide approach to enrollmentgrowth is uniquely helping colleges and universities thrive in this neweducation, landscape and Helix has just published the second edition of theirenrollment growth playbook, with fifty percent brand new content on howinstitutions cansolve today's most pressing enromant growth challengesdownload it today for free at Helocks, Educationcom playbook you've been listening to enromantgrowth university from helicks education to ensure that you never missan episode subscribe to the show in Itunes or your favorite podcast player.Thank you so much for listening until next time.

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