Parents Learn Free at Holy Names University

ABOUT THIS EPISODE

Dr. Sheila Smith McKoy, Provost and Vice President for Academic Affairs at Holy Names University joined the podcast to talk about their Parent Promise Program, the growing trend of multi-generational simultaneous attendance, and the value of creative parent marketing.

The Parent Promise Program, we believe,will benefit a great deal from parents who perhaps understand what theirstudents are going through doing this time, but can see themselves teachringtheir lives in similar ways: You're listening to enrolment growth,university from helics education, the best professional development podcastfor higher education leaders looking to grow in Roman at their college oruniversity, whether you're looking for fresh and Roman growth techniques andstrategies or tools and resources. You've come to the right place. Let'sget into the show, welcome back to enromant growth university, a proudmember of the connect Evu podcast network, I'm Erik Wolson, with helicseducation and we're here today with Doctor Sheele Smith, MC Woy, promost,and Vice President for Academic Affairs at Holy Names University, Dr Smith,mcay. Welcome to the show. Thank you so much Eric. I'm delighted to participatetoletit to have you and delighted to...

...talk with you today about your parents,learn free promotion. Before we dig in. Can you give the listeners a little bitof background on both Holy Names University and your rule? There I'mprovost in Vice President Bracketamic Affairs, at Holy Names Universitylocated in Oakland California, for those unfamiliar with our institution.We are the only four year, coed institution in Oakland, a wonderfulplace, a diverse environment and we're really truly pleased to have been herefor a hundred fifty three years, wow wow huge, huge congrats, Dr Smith,mchit, to kick us off today. Can you give us just a high level overview ofyour parent promise program and the Primary Goals Behind this initiative?The Parent Promise Program enables the appearance of current undergradatesRell, current students, Undergrad or otherwise, to take two courses from usfor free it was inspired as a part of our academic exstrategic plan. Wedeveloped our acidemics to Teac your plan last year and completed theprocess just before. COVID came into...

...our lives, so great timing right theparent promise program that was really inspired by a personal experience. Mymother had to stop out of university after she got married and her wasunable to go and raise her family at the same time as soon as my sisterentered collegue, she started thinking about finishing her own degree and shepromised that she would actually do that before my sister finished. Theygraduated within two weeks of each other, so she met her, but this programis designed to really embody that energy that happens when theirgenerations of strivers in the same household yeah and I love hearing yourpersonal annecdote. We've noticed that more and more for many of our adultstudents that we talke to this motivation to be a good example fortheir child can become their primary motivation, one or at least a very,very powerful one in their decision to return to college. But even more thanthat, we're seeing this greater trend...

...to the situation that you mention. Canyou help us understand this kind of growing commonality we're seeing ofmultigenerational simultaneous attendance? So this has been a growingtrend a little bit all along because of economic issues in our country, peopletrying to get to that. Next step people, perhaps who are employed in a in anarea where, if they had a graduate degree, it would make greateropportunity for them, but they can't quite figure out how to make it happen.This was really part of the gifts of coed. If we want to say that Co adprovided any gifts, it was that parents were learning from their studentscourses that they were in the household together that they could have anopportunity to Decei what was going on in an online environment, and it madeit a lot less trepidatious for them to think about. What can I do so? TheParent Promise Program, we believe, will benefit a great deal from parentswho perhaps understand what their their students are going through doing thistime, but can see themselves teachuring...

...their lives in similar ways. Let's talkabout this program from a parent marking standpoint, you talked aboutthis kind of Sarendipity we had of parents getting to see firsthand. Isthere a better way to help parents understand the value of yourinstitution than by showing them directly through the student experiencethemselves? Exactly? I can think of no other way and particularly given thefact that the expected family contributions could potentially go downwhen there was more than one student, an the household, it does give adifferent meaning altogether with how one looses fort ind the educationallifestycle. This is a really interesting market expansion strategyas well that I think people are listening, probably perking up the earsgoing. But why didn't? I think of that? Focusing on this audience who alreadyhas built in brand affinity for your institution through the Lens of theirtheir child? Is Your hope that you're able to turn a certain percentage ofthese free previews into full time...

Androlmente? It is at hope we can turnas many as possible in dependen time and Roments, of course, but it remainsto be seen what will happen in practice. The day after we made the announcement,we already had several inquiries from parents, and so we hope to enroll ourfirst parent promise, students this summer and well have an opportunity toactually see first hand that impact. It was also very interesting that we had anumber of students reach out to us and say: Wow: can my parent come they'reinterested in this n that and the other? The other thing that we benefit from isthe love that students have for our institution, it's kind of contagious.You know your student, your child goes to a school, you become the fan of theschool and this sort of heightens that a little bit because we can take thatexcitement and actually change the future for their appearance as well.It's one of the most creative initiatives I have seen and hired in awhile any final next steps: advice for...

...institutions, thinking about creativeways like this to improve their parent marketing strategy. How should theythink about that challenge? Where should they start? First well, as inmany things, the first place that mone needs to start is with the yourparticular institution. What are your strengths or what are the issues withyour student body? How can you make your students lives better by openingopportunities for them, and that's really what we did in this case? Wehave many many first generation students, more than half of ourstudents, our first generation and even higher number of our students workoutside of the their school experiences over forty hours a week because Theu'recontributing to their family's income, and so we built on these close familylinkages and partnerships and working together in this space. Weare alsobenefited by our social justice mission and Aur focus on becoming an antiracistinstitution which grows out of the diversity of our student body. So Ithink that first stop is to look and...

...see what happens with your students.What are the needs of your families and how can you meet that gap? It'swonderful wonderful advice, DOR, smythen, Oy! Thank you! So much foryour time today. What's the best place for listeners to connect with you, ifthey have any followup questions, they have any follow at questions. I invitethem to email me at Smith, mccoyn, weird last name. It is e, easy partfollowed by Ekoy at Hnu, dot edu or you can visit our website. HNDUDI, Edu andsearch for parents promise it'll pop right up and give them all the detailsof what they need to know. It's an incredibly exciting inthis shoul havebest of luck with. It is more and more family start taking advantage of it,and thanks so much for joining us today, Dotor Smith, mcgay. Thank you eric.It's my pleasure, attracting today's new post, traditional learners meansadopting new enrolment strategies. helics educations data drivenenterprise, wide approach to enrollment growth is uniquely helping colleges anduniversities thrive in this new...

...education, landscape and Helex has justpublished the second edition of their enrolment growth playbook, with fiftypercent brand new content on how institutions can solve today's mostpressing enromant growth challenges download it today for free at Helocks,Educationcom playbook you've been listening to enromentgrowth university from helics education to ensure that you never miss anepisode subscribe to the show in Itunes or your favorite podcast player. Thankyou so much for listening until next time.

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