Parents Learn Free at Holy Names University

ABOUT THIS EPISODE

Dr. Sheila Smith McKoy, Provost and Vice President for Academic Affairs at Holy Names University joined the podcast to talk about their Parent Promise Program, the growing trend of multi-generational simultaneous attendance, and the value of creative parent marketing.

The parent promised program we believe will benefit a great deal from parents who perhaps understand what their students are going through during this time but can see themselves featuring their lives in similar ways. You're listening to enrollment growth university from Helix Education, the best professional development podcast for higher education leaders looking to grow enrollment at their college or university. Whether you're looking for fresh enrollment growth techniques and strategies or tools and resources, you've come to the right place. Let's get into the show. Welcome back to enrollment growth university, a proud member of the connect EU podcast network. I'm Eric Olson with Helix Education and we're here today with Dr Sheila Smith McCoy, provost and Vice President for academic affairs at Holy Named University. Dr Smith McCoy, welcome to the show. Thank you so much, Eric. I'm delighted to participate, delighted to have you and delighted to talk with you today about your parents learned free promotion. Before we dig...

...in, can you give the listeners a little bit of background on both holy named university and your rule there? I'm provost and Vice President brancademic affairs at Holy Named University, located in Oakland, California. For those I'm familiar with our institution, we are the only four year co ED institution in Oakland, a wonderful place, a diverse environment and we're really truly pleased to have been here for a hundred fifty three years. Wow, wow, huge, huge, congrats. Dr Smith mcguoiy to kick US off today. Can you give us just a high level overview of your parents promise program and the primary goals behind this initiative? The parent promised program enables the parents of current undergraduate Sur real current students, Undergrad or otherwise, to take two courses from us for free. It was inspired as a part of our academic strategic plan. We developed our academic strategic plan last year and completed the process just before covid came...

...into our lives. So great timing right the parent promise program that was really inspired by a personal experience. My mother had to stop out of university after she got married in her was unable to go and raise her family at the same time. As soon as my sister entered college, she started thinking about finishing her own degree and she promised that she would actually do that before my sister finished. They graduated within two weeks of each other. So she met her, but this program is designed to really embody that energy that happens when their generations of strivers in the same household. Yeah, and I I love hearing your personal anecdote. We've noticed that more and more for many of our adult students that we talked to, this motivation to be a good example for their child can become their primary motor of Isshan one, or at least a very, very powerful one, in their decision to return to college. But even more than that, we're seeing this greater trend to the situation that you...

...mentioned. Can you help us understand this kind of growing commonality we're seeing of multigenerational simultaneous attendants? So this has been a growing trend a little bit all along because of economic issues in our country, people trying to get to that next step, people perhaps who are employed in an area where, if they had a graduate degree, would make greater opportunity for them, but they can't quite figure out how to make it happen. This is really part of the gifts of COVID. If we want to say that covid provided any gifts, it was that parents were learning from their students courses, that they were in the household together, that they could have an opportunity to see what was going on in an online environment, and it made it a lot less trepidacious for them to think about what can I do? So the parent promised program, we believe, will benefit a great deal from parents who perhaps understand what their their students are going through during this time, but can see themselves featuring their...

...lives in similar ways. Let's talk about this program from a parent marking standpoint. You talked about this kind of serendipity we had of parents getting to see firsthand. Is there a better way to help parents understand the value of your institution than by showing them directly through the student experience themselves? It exactly. I can think of no other way, and, particularly given the fact that the expected family contributions could potentially go down when there was more than one student in the household, it does give a different meaning altogether with how one loose forward in the educational life cycle. This is a really interesting market expansion strategy as well that I think people are listening probably perking up. The air is going blue. Why didn't I think of that? Focusing on this audience who already has built in brand affinity for your institution through the Lens of their of their child. Is Your hope that you're able to turn a certain percentage of these free previews into full time enrollments? It is our hope we can turn...

...as many as possible into full time enrollments, of course, but it remains to be seen what will happen in practice. The day after we may be announcement. We already had several inquiries from parents and so we hope to enroll our first parent promised students this summer and we'll have an opportunity to actually see firsthand that impact. It was also very interesting that we had a number of students reach out to us and say, wow, can my parent come? They're interested in this. That the other the other thing that we benefit from is the love that students have for our institution. It's kind of contagious. You know your student, your child goes to a school, you become the fan of the school and this sort of heightens that a little bit because we can take that excitement and actually change the future for their appearance as well. It's one of the most creative initiatives I have seen and hired in a while. Any final next steps? Advice for institutions thinking about creative ways like this...

...to improve their parent marketing strategy? How should they think about that challenge? Where should they start first? Well, as in many things, the first place that one needs to start is with the your particular institution. What are your strengths or what are the issues with your student body? How can you make your students lives better by opening opportunities for them? And that's really what we did in this case. We have many, many first generation students. More than half of our students our first generation, and even higher number of our students work outside of the their school experiences, over forty hours a week, because you're contributing to their family's income, and so we built on these close family linkages and partnerships and working together in this space. We are also benefited by our social justice mission and our focus on becoming an anti racist institution, which grows out of the diversity of our student body. So I think that first stop is to look and see what happens with your students. What...

...are the needs of your families and how can you meet that gap? It's wonderful, wonderful advice? Dr Smithing Coy, thank you so much for your time today. What's the best place for listeners to connect with you if they have any follow up questions? They have any final what questions? I invite them to email me at Smith McCoy. Weird last name Smith is an easy part, followed by Kohy at HNU DOT Edu. Or you can visit our website. Ahnu diteed you and search for parents. Promise it will pop right up and give them all the details of what they need to know. It's an incredibly exciting initiative. Best of luck with it as more and more family start taking advantage of it, and thanks so much for joining us today, Dr Smith McCoy. Thank you, Eric. It's my pleasure. Attracting today's new post traditional learners means adopting new enrollment strategies. Helix educations data driven, enterprise wide approach to enrollment growth is uniquely helping colleges and universities thrive in this new education landscape, and Helix has just published the second edition of their enrollment...

...growth playbook with fifty percent brand new content on how institutions can solve today's most pressing enrollment growth challenges downloaded today for free at Helix Educationcom. Playbook you've been listening to enrollment growth university from Helix Education. To ensure that you never miss an episode, subscribe to the shown itunes or your favorite podcast player. Thank you so much for listening. Until next time.

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