Staying Online

ABOUT THIS EPISODE

Bob Ubell, Author & Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering returns to the podcast to talk about lessons from his new book, Staying Online: How to Navigate Digital Higher Education, and the future of online education.
 

Experienced virtual instructors with time to prepare, taught using a wide variety of methods, brief lectures, videos and peer to peer interaction. The student centered approach with faculty encouraging learners to participate actively is the key to grade online learning versus mediocre instruction. You're listening to enrollment growth university from Helix Education, the best professional development podcast for higher education leaders looking to grow enrollment at their college or university. Whether you're looking for fresh enrollment growth techniques and strategies or tools and resources, you've come to the right place. Let's get into the show. Welcome back to enrollment growth university, a proud member of the connect eedu podcast network. I'm Eric Holson with Helix Education, and returning to the show is Bob. You Belle vice dinameritis of online learning at New York universities, tanned...

...in School of Engineering and author of the New Book Staying Online, how to navigate digital higher education. Bob, welcome back to the show. It's great to be back. I was so thrilled to be on your show last time and was so amused by your wonderful animations. Oh, we were thrilled to have you and just so delighted to have you back, so excited to talk to you today about lessons from your new book, about the future of online education and where you see it going inevitably. But before we dig into that, can you give the listeners a little bit better understanding of both Nyu and your role there well? At nyu I was vice teeing of online learning at the tandem school and now I'm emeritus. I've left the school couple of years ago and have joined Stevens instative technology as a senior advisor. Awesome, Bob. During last year's emergency online learning stint, what did we learn? are...

...of the major differences that set apart a truly great online learning experience? That's a great question. As I wrote in my book, staying online without any online training, most faculty just went ahead and on the zoom lecturing online as they always did on campus. But experienced virtual instructors with time to prepare taught using a wide variety of methods, brief lectures, videos and peer to peer interaction. The student centered approach with faculty encouraging learners to participate actively is the key to great online learning versus Mediocre Instruction and Bob Do you believe it is the right strategic move for all institutions to go all in on the online education moving forward? That's another great question. Yes, I believe it's prudent for all colleges to plan for further disruptions, even if they don't expect to deliver online courses routinely. It's best to prepare faculty to teach remotely in the event...

...of further crises. They should be taught how to stimulate students to prepare actively, rather than having students just sit back passively watching the screen at home like couch potatoes. With virtual tools now deployed at nearly every school, it's wise to be prepared. As you break down in your book, and institution May Have One singular umbrella brand but two very different economies for their on campus and online models. How should that influence tuition pricing decisions between those modalities? Years ago, when I first fund online programs, I believe that online and on campus degrees should post the same tuition for both so that they don't establish and upstairs, downstairs class division between a cheaper and less valuable online degree below and a more expensive than more valuable on campus one above. Right but over time...

I changed my mind. I now believe that online, with less expensive infrastructure and greater scale, has the capacity to lower tuition, making higher and more affordable for everyone. Now I know, Bob, in your book you talk about how that that feels like inevitability in that will happen at scale. But how do you think about that in terms of for many institutions, as they're going online, it is not less expensive to build, run, manage and maintain. How does that pricing iteratively switch as an institution can scale their online programs? Today, online degrees, I've already shown that they are highly price list, with many available in low thousands of dollars, while others run in the upper thousands. Are Greater. Some highly selective schools that have traditionally made access to their own campus programs highly destrictive are now opening greater access at lower...

...tuitions online, a move they had never imagined they would be involved in. By love how you give a lot of time in your book to talk about the promise and hope of Moos. Do you believe that Moos will ever work at scale in not only teaching but but credentialing our students? Fascinating, but yes, I do believe. Already thirty First Class Universities and partnership with book providers like Corse era or for seventy online degrees, mostly at fifty percent discounts of their on campus degrees, a major breakthrough in lowering tuition by elite schools. Yeah, it's really, really, really interesting, Bob and and as we think about all those different models that are coming to hire ed and helping us think differently about access in equity, let's talk about international and how truly...

...accessible our programs are outside of this country. How global do you believe the future online classroom does look and does need to look? It's fascinating the whole online experience internationally. Until recently, only a handful of international students were enrolled in online programs. In the US, students from abroad studied almost entirely on campus right but since the pandemic, the mood is changing, with a decline and international students applying to enter American colleges on campus. In China, for example, with very few local schools offering any online degrees, mid career working professionals in China are now seeking master's degrees online from US colleges. A major shift. That maybe the start of a global movement. Bob, it's such good stuff. Any final next steps advice we haven't covered yet for institutions who...

...are looking to build world class online programming, it's hard for many schools to even imagine it because many faculty and senior officers don't have any experience for the online at all and many of fear the expense involved in building an online program many schools hesitates to enter delivery owing to their beliefs that launching a program is very expensive or that they don't have the required skills to make it happen. But colleges can build world class programs if they follow five essential steps. Engage Faculty in making the decision to assure the smooth transition from on campus to online. Carefully calculate potential enrollment and revenue, invest in online student services paralleling those on campus, deploy digital recruitment specialists and, crucially, higher team of experienced...

...instructional designers to bring faculty up to speed as skilled active learning instructors. Thanks so much of your time today and for giving this knowledge to the world. What is the best place for listeners to grab your new book? Staying online in order to learn more? That's a good question, because it's very pertinent right now. The book is out on September seven, so when this podcast runs you may have access to it immediately. Just go to routledge and Click on Bob, you bell, and you will find my book awesome. Thanks again so much for joining us today, Bob. Thank you so much for the interview. It's always a pleasure. Your great interviewer and I look forward to the animation. It's fabulous. Attracting today's new post traditional learners means adopting new enrollment strategies. Helix educations data driven, enterprise wide approach to enrollment growth...

...is uniquely helping colleges and universities thrive in this new education landscape, and Helix has just published the second edition of their enrollment growth playbook with fifty percent brand new content on how institutions can solve today's most pressing enrollment growth challenges, downloaded today for free at Helix Educationcom. Playbook. You've been listening to enrollment growth university from Helix Education. To ensure that you never miss an episode, subscribe to the shown itunes or your favorite podcast player. Thank you so much for listening. Until next time.

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