Staying Online

ABOUT THIS EPISODE

Bob Ubell, Author & Vice Dean Emeritus of Online Learning at New York University’s Tandon School of Engineering returns to the podcast to talk about lessons from his new book, Staying Online: How to Navigate Digital Higher Education, and the future of online education.
 

Experienced virtual instructors with time to prepare, taught using a wide variety of methods, brief lectures, videos and peer topeer interaction. The student centered approach with faculty encouraging learners to participate activelyis the key to grade online learning versus mediocre instruction. You're listening to enrollmentgrowth university from Helix Education, the best professional development podcast for higher education leaderslooking to grow enrollment at their college or university. Whether you're looking for freshenrollment growth techniques and strategies or tools and resources, you've come to the rightplace. Let's get into the show. Welcome back to enrollment growth university,a proud member of the connect eedu podcast network. I'm Eric Holson with HelixEducation, and returning to the show is Bob. You Belle vice dinameritis ofonline learning at New York universities, tanned...

...in School of Engineering and author ofthe New Book Staying Online, how to navigate digital higher education. Bob,welcome back to the show. It's great to be back. I was sothrilled to be on your show last time and was so amused by your wonderfulanimations. Oh, we were thrilled to have you and just so delighted tohave you back, so excited to talk to you today about lessons from yournew book, about the future of online education and where you see it goinginevitably. But before we dig into that, can you give the listeners a littlebit better understanding of both Nyu and your role there well? At nyuI was vice teeing of online learning at the tandem school and now I'm emeritus. I've left the school couple of years ago and have joined Stevens instative technologyas a senior advisor. Awesome, Bob. During last year's emergency online learning stint, what did we learn? are...

...of the major differences that set aparta truly great online learning experience? That's a great question. As I wrotein my book, staying online without any online training, most faculty just wentahead and on the zoom lecturing online as they always did on campus. Butexperienced virtual instructors with time to prepare taught using a wide variety of methods,brief lectures, videos and peer to peer interaction. The student centered approach withfaculty encouraging learners to participate actively is the key to great online learning versus MediocreInstruction and Bob Do you believe it is the right strategic move for all institutionsto go all in on the online education moving forward? That's another great question. Yes, I believe it's prudent for all colleges to plan for further disruptions, even if they don't expect to deliver online courses routinely. It's best toprepare faculty to teach remotely in the event...

...of further crises. They should betaught how to stimulate students to prepare actively, rather than having students just sit backpassively watching the screen at home like couch potatoes. With virtual tools nowdeployed at nearly every school, it's wise to be prepared. As you breakdown in your book, and institution May Have One singular umbrella brand but twovery different economies for their on campus and online models. How should that influencetuition pricing decisions between those modalities? Years ago, when I first fund onlineprograms, I believe that online and on campus degrees should post the same tuitionfor both so that they don't establish and upstairs, downstairs class division between acheaper and less valuable online degree below and a more expensive than more valuable oncampus one above. Right but over time...

I changed my mind. I nowbelieve that online, with less expensive infrastructure and greater scale, has the capacityto lower tuition, making higher and more affordable for everyone. Now I know, Bob, in your book you talk about how that that feels like inevitabilityin that will happen at scale. But how do you think about that interms of for many institutions, as they're going online, it is not lessexpensive to build, run, manage and maintain. How does that pricing iterativelyswitch as an institution can scale their online programs? Today, online degrees,I've already shown that they are highly price list, with many available in lowthousands of dollars, while others run in the upper thousands. Are Greater.Some highly selective schools that have traditionally made access to their own campus programs highlydestrictive are now opening greater access at lower...

...tuitions online, a move they hadnever imagined they would be involved in. By love how you give a lotof time in your book to talk about the promise and hope of Moos.Do you believe that Moos will ever work at scale in not only teaching butbut credentialing our students? Fascinating, but yes, I do believe. Alreadythirty First Class Universities and partnership with book providers like Corse era or for seventyonline degrees, mostly at fifty percent discounts of their on campus degrees, amajor breakthrough in lowering tuition by elite schools. Yeah, it's really, really,really interesting, Bob and and as we think about all those different modelsthat are coming to hire ed and helping us think differently about access in equity, let's talk about international and how truly...

...accessible our programs are outside of thiscountry. How global do you believe the future online classroom does look and doesneed to look? It's fascinating the whole online experience internationally. Until recently,only a handful of international students were enrolled in online programs. In the US, students from abroad studied almost entirely on campus right but since the pandemic,the mood is changing, with a decline and international students applying to enter Americancolleges on campus. In China, for example, with very few local schoolsoffering any online degrees, mid career working professionals in China are now seeking master'sdegrees online from US colleges. A major shift. That maybe the start ofa global movement. Bob, it's such good stuff. Any final next stepsadvice we haven't covered yet for institutions who...

...are looking to build world class onlineprogramming, it's hard for many schools to even imagine it because many faculty andsenior officers don't have any experience for the online at all and many of fearthe expense involved in building an online program many schools hesitates to enter delivery owingto their beliefs that launching a program is very expensive or that they don't havethe required skills to make it happen. But colleges can build world class programsif they follow five essential steps. Engage Faculty in making the decision to assurethe smooth transition from on campus to online. Carefully calculate potential enrollment and revenue,invest in online student services paralleling those on campus, deploy digital recruitment specialistsand, crucially, higher team of experienced...

...instructional designers to bring faculty up tospeed as skilled active learning instructors. Thanks so much of your time today andfor giving this knowledge to the world. What is the best place for listenersto grab your new book? Staying online in order to learn more? That'sa good question, because it's very pertinent right now. The book is outon September seven, so when this podcast runs you may have access to itimmediately. Just go to routledge and Click on Bob, you bell, andyou will find my book awesome. Thanks again so much for joining us today, Bob. Thank you so much for the interview. It's always a pleasure. Your great interviewer and I look forward to the animation. It's fabulous.Attracting today's new post traditional learners means adopting new enrollment strategies. Helix educations datadriven, enterprise wide approach to enrollment growth...

...is uniquely helping colleges and universities thrivein this new education landscape, and Helix has just published the second edition oftheir enrollment growth playbook with fifty percent brand new content on how institutions can solvetoday's most pressing enrollment growth challenges, downloaded today for free at Helix Educationcom.Playbook. You've been listening to enrollment growth university from Helix Education. To ensurethat you never miss an episode, subscribe to the shown itunes or your favoritepodcast player. Thank you so much for listening. Until next time.

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