University of Louisville Uses Stackable Credentials to Re-enroll Stop-outs

ABOUT THIS EPISODE

Dr. Matt Bergman, Associate Professor at University of Louisville returned to the podcast to talk about their short-term stackable credentials, and why they may be the most effective program offering to help re-enroll the stop-out student.

Lok, roughly thirty six million peoplethat did not quite make it to graduation but have some college degreethere's a huge marketplace for individuals to potentially reengagewith the institution, you're listening to enrolment growth,university from helics education, the best professional development podcastfor higher education leaders looking to grow in Roman at their college oruniversity, whether you're looking for fresh and Roman growth techniques andstrategies or tools and resources. You've come to the right place. Let'sget into the show, welcome back to enromant growth,university e, proud, member of the connect Evu podcast network, I'm Ericwolesome with helics education and we're here today with Dr Matt Berkman,Associate Professor at the University of Louisville Matt. Welcome back to theshow, thanks for Havt, make great to see you again. Eric really excited tosee you again and talk with you today about using stackable credentials tohelp reenroll stopouts before we dik...

...into that. Can you remind the listenersabout both University of Louisville and your role there? Yes, my name isMattbergman, I'm at the University of Louisville coming up on fifteen yearsnow, because that's and we we've had a dramatic change here at the universitywith Covid, and we have adapted awfully well with a lot of online and hybrit upand options for our students and we've actually seen inrolmant growth. Sowe're really thankful and grateful for the avantation that, as happened as aresult of our ladiorship at the university yeah, I think a super helpof context for this conversation, because you were in a fortunateposition because of the online and hybrid groundwork that you had alreadylaid out, and that leads you into getting to experiment with differenttypes of modalities and programatic opportunities for students because ofit, which I'm excited to get into today. To kick that conversation off. Why doyou think that short term credentials may be an effective lure to helpreenroll the stopout student, with the...

...advent of more and more adult learners being outin the marketplace with roughly thirty six million people that did not quitemake it to graduation but have some college degree there's a hugemarketplace for individuals to potentially reengaged with theinstitution. With the stackable credential approach, we have pathwaysthat basically have a short term win for those individuals to reconnect andstop out as they need based upon tailing, an approach of learning thatconnects directly with the relevant needs in their workforce. I love ITSuper Helpful beeback in context. Matt and now can you give us a high leveloverview of what Youv designed specifically to meet this use case?This twelve credit human resources leadership are typicate. You recentlylaunched yeah, so we have just fallen in line with so many oninstitutionsthat have tried to be innovative, Ind.

Thinking of how do we get theseindividuals to reconnect what the institution and have a fairly quick winthat maybe can stack on and move towards, backlorit attainment with ahuman resource leadership certificate? It's just a twelve credit hour, forcourse, certificate that students can come in and do specifically as just acontinuing education student. They can use work ready, scholarship through thestate of Kentucky to potentially pay for the credits and get ta certificate.The kicker and all this is that all of these classes, the four courses thatthey take, will go directly towards their major if they so choose to movetowards a bashers, degreed and organization Ladership at theUniversity of Lobel Yeah. Let's talk about that, if you so choose usecase,I'm curious about better understanding kind of your exact target. With thisyour terms, tackabal credential and then who you're actually seeinginterested in it. So this credential stacks into that over gladorshap beenlearning bachelors. Have you found that...

...that's your sole audience? Those whohave that specific tachelors degree is their next step ind. This feels like anext ladder wrong in that path, or are you getting independent learners whothat may be their and game for potentially now and forever? So we arein our infancy, so we're just seeing a range of individuals plug in and it isnot launched to a broadswaff of individuals but originally conceived.It was for those individuals, individuals in industry, with somecollege an no degree and to find hathways for them to get quick wind sothat they coul move forward. But what we're finding is that there areindividuals already with credentials like a Backalora, degreat orpotentially associate or even a masters degree that want to skill up in aspecific focus, human resource or human capital type of just yeah. I love thatMatt. So talk about this, this programis in his infancy but you'reexcited about the potential. What is that potential? What's the long gamefor stackable credentials in general,...

University of Louisville? What scenariowould you love to see in ten years? I think the long game for the Universityof of Louville is very similar to that of so many institutions across thecountry, and that is, we are trying to find a way towards greater prosperityas an industry, and I believe that connection with industry via formal,reciprocal parnerships, where we send graduates out TBAT. They also sendindividuals back in that are income that Werk to skill up with shorter termcredentials, will create the the pathway to you, know health andprosperity as an industry, ind higher education, and it will give us thiskind of love and appreciation that we had back in the day and we've lost ofit. So, as you hear individuals say well, what do you think of the qualityof higher education? They may have some skeptisis, but if you ask them, do youwant your kids to go to a quality...

...school te? INIFERSTA, everyone saying?Yes, I want every kid or every nephew, every person that I know I want them togo to a great college university. So there's a disconnect there and I thinkwe need to fix that disconnect through this reciprocal partnership and thatShoun specifically happen wil. Some of these shorter term prudentials that arereally intenwith entailor to the knowledge, skills and abilitiesnecessary for specific industry needs Il have a Mac. Maybe can you helppicture a scenario like o give me a student lifetime scenario here whereone of these current students that has enrolled in that tackobook credentialin your ideal world. In this you know sinmiatic relationship with yourcurrent students, the University Local Industry Within Louisville. What doesthat next? Thirty Years Educational Work Journey? Look like for thatstudent. When might they dip back into you? When might...

...her jobs? You know recommend that shecomes back to you. Can you just kind of help us imagine that picture of whatthat next thirty years, sor that student looks like yeah, so it seemslike there wouldn't be that big of a drive to get these types of programs inplace, but with so many people with some college notdagree at some point,these individuals plugged into higher education and something happened alongt lines, whether it was a deployment or a child. That was unexpected, a greatjob opportunity. The vast majority in these individuals did not separate fromhigher education because they couldn't hack it or they failed out. The moretrue story is that life intervenes, and that is where we plug in asinstitutions to say. Well, we are ready for life to intervene again in apositive way to improve your knowledge and skills, whether you are a early midor late career person or you've already fished your career, and you want tofinish a lonlhell dream of getting to a...

...backlor degree, and we have pathwaysfor every individual at every stage of their career at the vast majority ofinstitutions across the country where we as institutions, even as as early asfive years ago, didn't have as many hybrid o online or evening or weekendoptions. Those are becoming more and more prevalent accelerated by thecandemic as well, and now we are creating pathways that show short termwins for individuals that can stack onto broader and more robusteducational attainment at the bachelors at the Masters, and even at the doctorallew that I know some of your colleagues from other institutions are,in the similar standpoint of trying to figure out ways to reinroll the stopout. They found that now for the first time that they offer online pathways tomore of their programs because of the pandemic. This has been that attractiveoption for those former stopouts, like...

...you mentioned, who it wasn't that itwas too big for them. It was it's that it was too busy for them. They weretrying to balance, work, family and education and now they're, realizingthat Oh, the modality alone was all that it took. Have you seen this aswell? I Know University of Louisville has been online friendly for for solong, but have you seen any instances of this on campus or through yourcolleagues southern institutions? Yes, you know I've seen a great deal ofinstitutions that are now becoming way more adult friendly and wait or onlinefocus than they had in the past, and that is not a change. Dramatic changefrom this. To that, it's more an intigration of both and these thingsthat we do in the classroom are complimented by additional, hybrid andonline evening options to incorporate individuals that would not otherwise beable to attend the institution from eight to five. So I think I want to saysomething along the lines of you know.

We it's a tough style a bit, because wehave not seen a great deal of growth in the o adult population across thecountry nationally, adult in Roman is down, however, we've adapted in a waythat makes it more likely that they could come back and they should comeback so eric nationally. What we've seen is actually a dip in adult romenenrollment. Over the past ten years, we've seen a decline in individualsthat plug back in and partly because the economy has been good. So we've gota tough cell as college universities to make them aware these individuals thatcould likely come back to US know that we changed we've adapted and we'reready for them at whatever stage of their career they're in to plug in inan online and evening, a hybrid way that meets theire competingresponsibilities in their lives mow. I love how you are always my conscienceabout reminding me that we need to ask...

...adult students to give us a secondchance, rather than the other way around. Similarly, you, you ve, alwaysbeen a good reminder for me on how institutions need to not only take plamore seriously but utilized it and the the win win nature of this. Can youjust give us a quick side car reminder of that yeah, so partor learningassessment is an amazing. It's a tool that universities and colleges acrossthe country shouldbe using and a great number are, but we need to expand thatthe way I see prior learning assessment is the way we saw online learning tenyears ago. What we see ten years from now about PLA is the way we believeabout onloane learning thoday. So much of that skepticism that exists todaywill vanish, because what we have now is a national study that just waspublished by Kal and witchy of seventy plus sustitutions that show a personthat has access to PLA is more likely...

...to graduate HIG graduation rate andtheir pace to graduation improves not only that, but they actually take morecollege credits with the institution. Now that may seem counter intoitive.But if you look at inaggregate, the retention level for adult learners isso abysmal that the minute we give them access and acknowledge what they braincollege level and creditworthy learning they are more likely to graduate andthen we're seeing in net positive as far as tuition revenue, soadministrators that might be skeptical about offering PLA because it mighttake away from tuition REVINU. Well, that's not it's just emperipling, notthe case were improving retention. Therefore, we're actually gaining moretistion dollars from these folks that are retained at much higher Lovmattiness team haveit all figured out, fooks youjust got to pick over yourshoulder and see what he's doing matt again thanks so much for joining us anylast next teps advice for institutions considering saccable credentialprograms. Let's pretend they're...

...slightly behind you. What are thoseconversations that need to happen on campus? Why should they be so excitedabout these possibilities, because these possibilities present a doorwayinto your university? That would possibly retain these individualsthrough greater levels of educational entainment. What I see from anindividual that walks in that only onces a bachelors degree and says, tellme how to get there as quickly as possible yeah and you show them apathway and with no frails no extra steps and then upon graduation whenthey've got that Pretty Cabin Gallo N, they say. Oh, my gosh, I really lovelearning again tell out a masters degree and that can that can be acrossany level whether it be the associates or certificate any stackable peace,backlory degree or even in our master's program. We see more and moreindividuals moving toward doctoral studies, just because they absolutelylove the content that they're in and that's because universities arecommitted to developing relevant,...

...rigorous and research base, curriculumthat really ties in with industry in a way that didn't happen many many yearsago, I know many of us have been forced to be playing the short game this yearby necessity, I love you came on and gave us a great reminder both of thelong game that we need to be playing institutionally as well as missionallyMatt thanks so much for time today. What's the best place for listeners toconnect with you if they have any follow up questions, feell free to findme on late in on twitter on Facebook, and at my university you can email meat Matt, Dat Burdmen at Louisville di Etou, or find any contact informationon the website. Awesome thanks. So much for joining us to e Mat all right.Thanks again for having me attracting today's new post, traditional learnersmeans adopting new enrolmant strategies. Keeliks educations data drivenenterprise, wide approach to enrollment growth is uniquely helping colleges anduniversities thrive in this new...

...education, landscape and Helex has justpublished the second edition of their enrollment growth playbook, with fiftypercent brand new content on how institutions can solve today's mostpressing andromant growth challenges download it today for free at helocs,Educationcom playbook you've been listening to enromantgrowth university from helics education to ensure that you never miss anepisode subscribe to the show in Itunes or your favorite podcast player. Thankyou so much for listening until next time.

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