Why You Should Listen to Enrollment Growth University

ABOUT THIS EPISODE

There's a lot of anxiety in the higher-ed space right now as competition for enrollment becomes fiercer. But that doesn't mean there aren't colleges and universities who are thriving.

How do they do it? What are successful universities doing?

Listen in to the show to hear the answers from leaders and peers in higher education.

You're listening to enrollment growth university fromHelix Education, the best professional development podcast for higher education leaders looking to growenrollment at their college or university. Whether you're looking for fresh enrollment growth techniquesand strategies or tools and resources, you've come to the right place. Let'sget into the show. Welcome to the very first episode of Enrollment Growth University. We're here today with Chris Edwards and Eric Olson. They are the hostsof enrollment growth university. My name is Jonathan Green. I'm actually one ofthe producers of the show and today I'll be talking to Chris and Eric aboutwhat you, the listener, can expect from this podcast. So, ofcourse, Chris and Eric, welcome. Thank you so much for your timetoday and before we get into today's topic, maybe you can just tell me alittle about yourselves. Sure. I'm Chris Edwards. I've been working inthe AD text base now for about sixteen...

...years. I'm very passionate about ourindustry. Are Partners in the students we serve and today I'm the vice presidentof strategic partnerships here a helix, and I work out of an office inBoston mass and I'm Miraic Wilson. I'm an AD agency life, for I'vebeen on the ENROLLMAN marketing side of higher education for more than seven years now, both in house at a university and today I serve as a VP ofmarketing at Helix education out of our Salt Lake City office. Perfect, Chrisand Eric, you of course both mentioned your company, Helix Education, andHelix Education is actually producing the podcast. So, Chris, tell us alittle about helix education and what you and your team are up to these days. Absolutely so. Simply put, helix solves enrollment growth challenges, and growingin today's market means a really specific focus on the adult learner. So theprimary way we partner with colleges and universities is as an OPM. So theacronym OPM refers to online program management or...

...sometimes outsourced program management. But inshort, we provide all of the marketing, enrollment, coaching and retention services onbehalf of an institution for their online or adult programs, and we supportthem by our student life cycle technologies in exchange for a share of the tuitionrevenue brought in by the students who enroll in persist. We've been focused onrecruiting the adult learner for thirty years now through an enterprise approach, which meansthat for all the colleges and universities we partner with, we manage all oftheir online programs or all of their adult and graduate programs, and the programswe manage for our partners have grown at a compounded rate of forty eight percentover the last three years. At ASCIC Eric, so we've gotten to learna little about he likes education. But when you tell us why you actuallywanted to start this podcast? Yeah, Jonathan, I think the primary reasonis that there's just a lot of anxiety in the higher ed space right now, specifically from an enrollment growth standpoint. Competition is never been higher, butthere are a ton of colleges and university...

...still winning and winning big as Chrisjust mentioned. Our partners programs have grown by forty eight percent over the pastthree years. So our hope is that as we help introduce listeners to theirpeers in the industry who are up against similar growth challenges and solving for them, that they're able to get practical insight and feel encouraged about the road beforethem. Perfect. So what can listeners actually then expect to hear as theylisten to each episode. Sure we know our audience of Higher Ed leaders isa busy one. So each episode is rapid fire, only about ten minuteslong, and it's going to feature an interview with another leader in higher education, one of their peers, discussing in Roman growth strategies and initiatives at theirown institution, whether these come from a marketing, retention, technology, financial, later academic standpoint, and the goal is to provide listeners with practical ideas, rategies and best practices they can start implementing tomorrow with their own institution.Perfect, and, of course, speaking of your listeners, what's the bestway for them to connect with you in case maybe they have ideas for episodetopics or even guess that they think you...

...should feature on the show? We'dlove to hear from listeners, Jonathan, and the best way is really byvisiting Helix educationcom slash podcast or emailing us directly at podcast at Helix Educationcom.Perfect, Chris and Eric. That wraps it up for episode one. Thankyou so much for the opportunity to interview you today and, of course,you'll be the ones taking over the reins for episode at two and beyond withEnrollment Growth University, and I'm very excited to see this show grow. Ithink it is going to add a ton of value to the higher education communityand, of course, good luck with the rest of the show. Thanks, Jonathan. Thanks Jathan. You've been listening to enrollment growth university from HelixEducation. To ensure that you never miss an episode, subscribe to the showand Itunes or your favorite podcast player. Thank you so much for listening.Until next time,.

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